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MSU Faculty Authors


William D. Eshee

Professor, Marketing, Quantitative Analysis and Business Law

E-mail address: weshee@cobilan.msstate.edu
Website: http://misweb.cbi.msstate.edu/~COBI/faculty/professor.shtml?weshee

Successful Entrepreneur...
Housing, timberland, stocks

Successful Academic...
University professor with 25 years experience

Successful Legal Career...
A judge and attorney admitted to state and federal courts

Successful Military Career...
Brigadier General (retired) US Reserve components

Ethics Essentials for Business Leaders

Eshee, William D.
Publisher: Rockwell Press
ISBN: 9780963622396
Collaborators: Brian T. Engelland

Ethical decision-making is often a puzzling challenge for business leaders. News reports describing indictments and guilty verdicts of corporate CEOs provide a sober reminder that making sound ethical decisions requires care and prior study. Ethics Essentials for Business Leaders pulls all the pieces together in a compact handbook designed for both current and future business leaders. The book offers several distinctive advantages:

  • First, it is oriented toward the role and actions of leaders in a business environment so that readers learn how to act in order to influence good ethical decision-making as they assume leadership positions in all types of organizations.
  • Second, it is written from a practically-minded pro-business viewpoint by authors who have taught and practiced business ethics for many years.
  • Third, it provides a balanced perspective regarding the appropriate role of the reader's personal ethics, as informed by culture and religious belief, toward shaping organizational ethical decision-making.

The book begins with a discussion of six reasons why business leaders make bad decisions, then presents an ethical decision frame-work designed to counter balance those reasons. In other chapters, natural law is explained, the contributions of eight important philosophers are summarized, the four levels of corporate social responsibility are discussed, and the relationship between laws and ethics is presented. In the final chapter, ten steps are recommended for developing and ensuring an ethical organization.

The American Entrepreneur's Guide

Eshee, William D.
Publisher: Rockwell Press
ISBN: 096362234X
Collaborators: John Lox

The American Entrepreneur's Guide is the first practitioners guide of the new millennium. The authors are both successful business entrepreneurs, teachers and life successes. They have collaborated to bring you the best and latest insights on how to become a successful entrepreneur. The American Entrepreneur's Guide has already been adopted as a textbook at Mississippi State University. The format is easy to read, understand and implement and includes side bars that highlight "must have" knowledge. A business plan template is included to help you reach your goals. The American Entrepreneur's Guide is a must for every business library.


Traits of a successful entrepreneur:

  • Who is successful and what it takes
  • The tools for success

Business Selection:

  • What areas of expertise do you have
  • Choosing what type of business

Global Understanding:

  • Success beyond the American shores
  • Different types of foreign elements


  • Learn the steps and techniques of negotiation to develop your own strategy

The Franchise:

  • How to obtain a franchise, understanding the agreement and franchise pros and cons

E-Commerce Success:

  • Internet business building guide

Company Legal Organization:

  • Structure Choices for the legal entity

Legal Aspects:

  • Regulations, contracts, torts, patents, trademarks, copyrights

Functional Emphasis:

  • How to raise capital

The Business Plan:

  • Step by step guide to analyze the business operation
  • Sample templates