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MSU Faculty Authors

Author

Michael J. Breazeale

Assistant Professor, Marketing, Quantitative Analysis and Business Law

E-mail address: mbreazeale@business.msstate.edu
Website: http://www.business.msstate.edu/faculty/index.php?netid=mjb292


Education
  • Ph.D., Mississippi State University, Marketing
  • Ph.D., Mississippi State University, Marketing
  • BBA, Millsaps College, Accounting
  • BA, Millsaps College, Accounting

    Dr. Breazeale's primary areas of research encompass retail atmospherics, consumer-brand connections, the consumption of experiences, and emotional branding. He has published several articles in publications that include Journal of Retailing, International Journal of Market Research, Marketing Management Journal, and Journal of Business Research. Dr. Breazeale has made numerous conference presentations relating to his research and won multiple awards for both teaching and research. He has performed consulting duties with clients as diverse as Millward Brown Optimor and the U.S. Military, and is a founding member and organizer of the annual conference, Consumer-Brand Relationships.

    Just prior to Dr. Breazeale joining the faculty at MSU, he co-edited a book entitled Consumer-Brand Relationships: Theory and Practice published by Routledge in 2013.

  • Strong Brands, Strong Relationships

    Breazeale, Michael J.
    Publisher: Taylor & Francis
    2015
    ISBN: 9781138786837
    Collaborators: Susand Fournier and Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline.




    Breazeale, Michael J., Erin Pleggenkuhle-Miles, Gina Scott Ligon, and Mackenzie Harms. "Chapter 20: Branding Terror: Building Notoriety in Violent Extremist Organizations." Strong Brands, Strong Relationships. Eds. Susan Fournier, Michael Breazeale, and Jill Avery. London: Taylor & Francis, 2015. 295-309.
    Breazeale, Michael, Erin Pleggenkuhle-Miles, Mackenzie Harms, and Gina Ligon. "Chapter 9: Dark Side of CRM: Brand Relationships and Violent Extremist Organisations." The Dark Side of CRM: Customers, Relationships and Management. Eds. Band Nguyen, Lyndon Simkin, and Ana Isabel Canhoto. London: Routledge, 2015.
    Breazeale, Michael J., Christopher R. Long, and Daniela Ott. "Chapter 5: Public Luxury Representatives." The Management of Luxury: A Practitioner's Handbook. Eds. Bengamin Berghaus, Gunter Muller-Stewens, and Sven Reinecke. Great Britain: Kogan Page, 2014. 101-112.