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Breazeale, Michael J.
Publisher: Taylor & Francis
Collaborators: Susand Fournier and Jill Avery
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline.
|Davis, Robert, Inna Piven, and Michael Breazeale. "Conceptualizing the Brand in Social Media Community: The Five Source Model" Journal of Retailing and Consumer Services 21.4 (2014): 468-481.|
|Loureiro, Sandra Maria Correia, Francisco J. Miranda, and Michael Breazeale. "Who Needs Delight? The Greataer Impact of Value, Trust, and Satisfaction in Utilitarian, Frequent- Use Retail" Journal of Service Management 25.1 (2014): 101-124.|
|Breazeale, Michael J and Nicole Ponder . "Get the Picture? Visual Servicescape and Self-Image Congruity" Journal of Business Research 66.7 (2013): 839-846.|
|Breazeale, Michael J., Erin Pleggenkuhle-Miles, Gina Scott Ligon, and Mackenzie Harms. "Chapter 20: Branding Terror: Building Notoriety in Violent Extremist Organizations." Strong Brands, Strong Relationships. Eds. Susan Fournier, Michael Breazeale, and Jill Avery. London: Taylor & Francis, 2015. 295-309.|
|Breazeale, Michael, Erin Pleggenkuhle-Miles, Mackenzie Harms, and Gina Ligon. "Chapter 9: Dark Side of CRM: Brand Relationships and Violent Extremist Organisations." The Dark Side of CRM: Customers, Relationships and Management. Eds. Band Nguyen, Lyndon Simkin, and Ana Isabel Canhoto. London: Routledge, 2015.|
|Breazeale, Michael J., Christopher R. Long, and Daniela Ott. "Chapter 5: Public Luxury Representatives." The Management of Luxury: A Practitioner's Handbook. Eds. Bengamin Berghaus, Gunter Muller-Stewens, and Sven Reinecke. Great Britain: Kogan Page, 2014. 101-112.|