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Author

Brian T. Engelland

Professor and Head, Marketing, Quantitative Analysis and Business Law

E-mail address: bengelland@cobilan.msstate.edu
Website: http://misweb.cbi.msstate.edu/~COBI/faculty/professor.shtml?bengelland


Dr. Engelland has 20 years experience in corporate business with 14 as a marketing executive in the building materials industry. As an academic, he has authored 65 refereed publications in marketing-related outlets and has co-authored four books. In the classroom, he has taught various courses in marketing, management, statistics, international business and business strategy. Dr. Engelland is actively involved in leadership of the marketing discipline, and is past president of both the Society for Marketing Advances and the Marketing Management Association.


Ethics Essentials for Business Leaders

Engelland, Brian T.
Publisher: Rockwell Press
2007
ISBN: 9780963622396
Collaborators: William D. Eshee, Jr.

Ethical decision-making is often a puzzling challenge for business leaders. News reports describing indictments and guilty verdicts of corporate CEOs provide a sober reminder that making sound ethical decisions requires care and prior study. Ethics Essentials for Business Leaders pulls all the pieces together in a compact handbook designed for both current and future business leaders. The book offers several distinctive advantages:

  • First, it is oriented toward the role and actions of leaders in a business environment so that readers learn how to act in order to influence good ethical decision-making as they assume leadership positions in all types of organizations.
  • Second, it is written from a practically-minded pro-business viewpoint by authors who have taught and practiced business ethics for many years.
  • Third, it provides a balanced perspective regarding the appropriate role of the reader's personal ethics, as informed by culture and religious belief, toward shaping organizational ethical decision-making.

The book begins with a discussion of six reasons why business leaders make bad decisions, then presents an ethical decision frame-work designed to counter balance those reasons. In other chapters, natural law is explained, the contributions of eight important philosophers are summarized, the four levels of corporate social responsibility are discussed, and the relationship between laws and ethics is presented. In the final chapter, ten steps are recommended for developing and ensuring an ethical organization.




Barnes, Donald C., Brian T. Engelland, Curtis F. Matherne, William C. Martin, Craig P. Orgeron, J. Kirk Ring, Gregary R. Smith, and Zachary Williams. "Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency" College Student Journal 42.1 (2008): 199-213.
Poletti, Michael, Howard Ling, and Brian Engelland. "An Empirical Study of Launch Order Valuation Based on Stock Market Reaction" Marketing Management Journal 18.1 (2008): 1-13.
Lueg, Jason and Brian Engelland. "The Development and Administration of an In-House Knowledge Examination for Academic Program Assessment" Marketing Education Review 17.2 (2007): 15-25.
Engelland, Brian T., Jason Lueg, and Stevie Watson. "Great Marketers as Role Models: The Key Characteristics that Students Can Emulate" Journal for Advancement of Marketing Education 8 (2006): 70-78.
Tung, Wei Robert Moore, and Brian Engelland. "Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting" Marketing Management Journal 16.2 (2006): 94-106.
DeFrene, Debbie, Brian Engelland, Carol Lehman, and Rodney Pearson. "Changes in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign" Journal of Current Issues and Research 27.1 (2005): 65-77.
Engelland, Brian T. "Making Effective Use of Student Evaluations to Improve Teaching Performance" Journal for Advancement of Marketing Education 5.Winter (2004): 40-46.
Larson, Dee Ann, Brian Engelland, and Ron Taylor. "Information Search and Perceived Risk: Are There Differences for In-Home Versus In-Store Shoppers?" Marketing Management Journal 14.2 (2004): 36-42.
Alford, Bruce and Brian Engelland. "Measurement Validation in Marketing Reseach: A Review and Commentary" Journal of Business Research 57.2 (2004): 95-97.
Engelland, Brian and Collin Zirkle. "Selecting the Right School for Doctoral Study: A Five-Step Decision Process" Journal for Advancement of Marketing Education 3.1 (2003): 75-87.
Engelland, Brian T. and Ernst Bekkering. "Extending Quality Assessment of Marketing Education Beyond the Classroom: The Campus Computer Lab Scale" Journal for the Advancement of Marketing Education 2.1 (2002): 18-24.
Engelland, Brian T., Christopher Hopkins and Dee Ann Larson. "Market Mavenship as an Influencer of Service Quality Education" Journal of Marketing Theory and Practice 9.4 (2001): 15-26.
Engelland, Brian T. and Ty Abernathy. "The Effects of Frequency, Recency, and Academic Prowess as Moderators of Service Quality Evaluations for Collegiate Academic Advising" Marketing Management Journal 11.2 (2001): 97-107.
Engelland, Brian T. and Bruce Alford. "Delivering Distance Education via Interactive Television: Considerations in Faculty Preparation, Course Administration and Student Evaluation" Journal for Advancement of Marketing Education 1.1 (2001): 13-18.
Engelland, Brian T., Letty Workman, and Mandeep Singh. "Ensuring Service Quality for Campus Career Service Centers: A Modified SERVQUAL Scale" Journal of Marketing Education 22.3 (2000): 236-245.
Engelland, Brian T. and Bruce Alford. "Consumer Learning and the Creation of Primary Advantages for Followers" Journal of Business Strategies 17.2 (2000): 145-162.
Alford, Bruce and Brian Engelland. "Advertised Reference Price Effects on Consumer Price Estimates, Value Perception and Search Intention" Journal of Business Research 48.2 (2000): 93-100.
Engelland, Brian T. and John Summey. "An Extended Typology of Strategic Orientation and Its Linkages to Product Innovativeness" Journal of Marketing Management 9.2 (1999): 19-31.
Engelland, Brian T., Christopher Hopkins, Letty Workman, and Mandeep Singh. "Service Quality and Repeat Usage: A Case of Rising Expectations" Journal of Marketing Management 8.2 (1998): 1-6.
Drea, John T., Mandeep Singh, and Brian T. Engelland. "Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits" Marketing Education Review 7.2 (1997): 53-59.

Engelland, Brian T., Mike Poletti, and Howard Ling. "The Changing Nature of First-Mover Lead Time: A Twenty Year Study of New Product Announcements." 2008 Society for Marketing Advances Annual Conference, St. Pete Beach, FL. 2008.
Matherne, Curtis Francis, Zachary Williams, and Brian T. Engelland. "Do Organizational Support and Organizational Justice Influence Student Evaluation of Teaching? An Exploratory Study." Southern Management Association s Annual Meeting, November 7-10, 2007, Nashville, TN. Southern Management Association, 2007. 420-425.
Engelland, Brian T. "Getting Published: Textbooks vs. Journal Article Publications as Related to Tenure and Promotion." Marketing Management Association 2006 Educators' Conference Proceedings, September 20-22, 2006, Nashville, TN. Marketing Management Association, 2006. 71.
Engelland, Brian T. and Jeffrey Totten. "The Impact of Academic Conference Involvement on the Career of Marketing Faculty." 2006 Society for Marketing Advances Conference, Nashville, TN, November 1-4,. 2006.
Engelland, Brian T. "Making Effective Use of Student Evaluations to Become a Better Teacher." Marketing Management Association 2006 Educators' Conference Proceedings, September 20-22, 2006, Nashville, TN. Marketing Management Association, 2006. 55-56.
Engelland, Brian T. "Conducting a Personal Career Audit." Marketing Management Association 2006 Spring Conference Proceedings, March 15-17, 2006, Chicago, IL. Marketing Management Association, 2006.
Engelland, Brian T. "Developing the MBA Program of the Future: Content, Delivery and Promotion." Marketing Management Association 2005 Fall Educators Conference Proceedings, September 26, 2005, Kansas City, KS. Marketing Management Association, 2005.
Engelland, Brian T. "The Administrative Route: Is It Worth It?." Marketing Management Association 2005 Fall Educators Conference Proceedings, September 26, 2005, Kansas City, KS. Marketing Management Association, 2005.
Engelland, Brian T., Dee Ann Larson, and Ronald D. Taylor. "Perceived Risk and It's Components: Are There Differences Between Catalog, Internet, and Retail Store Shoppers?." Marketing Management Association 2005 Conference Proceedings. Marketing Management Association, 2005. 165-169.
Engelland, Brian T., Brian Kinard, and Dee Ann Larson. "Measuring Consumer Involvement: An Issue of Conceptualization." Proceedings for the 2004 Society for Marketing Advances Conference, St. Pete Beach, FL, November 2-7. 2004. 235-236.
Engelland, Brian T. and Jason Lueg. "Academic Program Assessment: One Department's Model." Marketing Management Association 2004 Fall Educators Conference Proceedings. Marketing Management Association, 2004.
Engelland, Brian T. and Stevie Watson. "Seeds of Greatness: Common Characteristics of Uncommon Marketers." Advances in Marketing: Pedagogy, Philosophy and Processes: Proceedings of the Annual Meeting of the Society for Marketing Advances, New Orleans, LA, November 4-8, 2003. New Orleans, LA: Society for Marketing Advances, 2003. 147-148.
Engelland, Brian T. "Making Use of Student Evaluations to Improve Your Teaching Performance." Marketing Management Association's 8th Annual Fall Educators' Conference "Great Professors Make the Difference" 2003 Conference Proceedings. Chicago, IL: Marketing Management Association, 2003. 133.
Engelland, Brian T., Carol Lehman, Debbie DuFrene, and Rodney Pearson. "Persuasive Communication in the Information Age: Consumer Response to an E-Mail Advertising Campaign." Association for Business Communication 2003 Proceedings. Association for Business Communication, 2003.
Engelland, Brian T., Debbie DuFrene, Carol Lehman, and Rodney Pearson. "Changes in Consumer Attitude Resulting from Participation in an Opt-In E-Mail Campaign." Association for Business Communication Annual Conference, October 24, 2002, Cincinnati, OH. 2002.
Engelland, Brian T. and Collin Zirkle. "Selecting the Right School for Doctoral Study: A Five-Step Decision Process." Marketing Advances in Pedagogy, Process, and Philosophy: Proceedings of the Annual Meeting of the Society for Marketing Advances, St. Pete Beach, FL, November 13-16, 2002. Greenville, NC: Society for Marketing Advances, 2002. 188-189.
Engelland, Brian T. and Dee Ann Larson. "A Study of the Involvement-Cognitive Dissonance Relationship Under Alternate Shopping Modes." 31st European Marketing Academy Conference, May 28-31, 2002, Braga, Portugal. 2002.
Engelland, Brian T. "Teaching as Art!." 2002 MMA Doctoral Consortium in Teaching Excellence, Memphis, TN. 2002.
Engelland, Brian T. and Tony Srisupandit. "Sustaining Competitive Advantage During an Economic Recession: Conceptualization and Propositions." Marketing advances in Pedagogy, Process, and Philosophy: Proceedings of the Annual Meeting of the Society for Marketing Advances, St. Pete Beach, FL, November 13-16, 2002 . Greenville, NC: Society for Marketing Advances, 2002. 60-61.
Campbell, Nathan, Michael Capella, Tony Srisupandit, Lin Zhang, Collin Zirkle, and Brian Engelland. "[Panel Discussion] Current Issues in Survey Research: Structuring Instruments to Satisfy Demanding Reviewers." Marketing Management Association 2002 Educators' Conference Proceedings, Memphis, Tennessee, September 26-27, 2002. Chicago, IL: Marketing Management Association, 2002. 95.
Engelland, Brian T. and Ernst Bekkering. "Extending Quality Assessment Beyond the Classroom: The Campus Computer Lab Scale." Marketing Management Associations Spring Conference Finding Your Place in the Market-Niche by Niche Proceedings, February 27-March 1, 2002, Chicago, IL. Marketing Management Association, 2002. 105-110.
Engelland, Brian T., Stephen LeMay, and Jeff Perriatt. "Teaching Logistics as an Integral Part of a Principles of Marketing Course." Marketing Management Association 2001 Fall Educators Conference Proceedings, September 20-21, 2001, St. Louis, MO. Marketing Management Association, 2001. 58.
Engelland, Brian T. and Ty Abernathy. "The Effects of Recency, Frequency, and Academic Prowess as Moderators of Service Quality Evaluations for Collegiate Academic Advising: An Exploratory Study." Marketing Management Association 2001 Conference Proceedings. Marketing Management Association, 2001. 148.
Engelland, Brian T., Bruce Alford and Ron Taylor. "Cautions and Precautions on the Use of 'Borrowed' Scales in Marketing Research." Marketing Advances in Pedagogy, Process, and Philosophy: Proceedings of the Annual Meeting of the Society for Marketing Advances, New Orleans, LA, November 6-10, 2001. Stillwater, OK: Society for Marketing Advances, 2001. 152-153.
Engelland, Brian T., Debbie DuFrene and Carol Lehman. "Communication Strategies Used in Successful Permission Marketing Campaigns." Association for Business Communication Annual Conference, November 9, 2001, San Diego, CA. 2001.
Engelland, Brian T., Xiaofeng Zhao, and Claire Stammerjohan. "Development of Responsiveness Measures for Retailing Services." Marketing Management Associations 2000 Conference Proceedings, Terre Haute, IN. 2000. 1-7.
Engelland, Brian T. and Claire Stammerjohann. "Improving the Content Validity of Marketing Measures through Creative Applications in Construct Definition and Item Development." Marketing Advances in the New Millennium: Proceedings of the Annual Meeting of the Society for Marketing Advances, Orlando, Florida, November 8-11, 2000. Orlando, FL: Society for Marketing Advances, 2000.
Engelland, Brian T. and Michael Sullivan. "The State of Marketing at the Dawn of the 21st Century: An Open Systems Perspective." Marketing Advances in the New Millennium: Proceedings of the Annual Meeting of the Society for Marketing Advances, Orlando, Florida, November 8-11, 2000 . Orlando, FL: Society for Marketing Advances, 2000.
Engelland, Brian T. "Teaching as Persuasive Communication: Making Effective Use of Structure, Rationale, Trust and Enthusiasm." Advances in Marketing: Theory, Practice, and Education: Proceedings of the Annual Meeting of the Society for Marketing Advances. Terre Haute, IN: Society for Marketing Advances, 1999. 2.
Engelland, Brian T., Christopher Hopkins, and Dee Anne Larson. "Individual Characteristics as Influencers of Service Quality Evaluation: The Case of Market Mavenship." Advances in Marketing: Theory, Practice and Education: Proceedings of the Annual Meeting of the Society for Marketing Advances. Terre Haute, IN: Society for Marketing Advances, 1999. 44-45.
Engelland, Brian T., Letty Workman, and Mandeep Singh. "On the Value of Gap Analysis in Service Quality Measurement." Marketing Management Associations 1999 Conference Proceedings, Terre Haute, IN. Marketing Management Association, 1999. 194.
Engelland, Brian T., Dale L. Varble, and Robert D. Green. "Instilling Student Career Planning Skills within a Marketing Context." Marketing Management Associations 1999 Educators Conference Proceedings. Marketing Management Association, 1999. 65-66.
Engelland, Brian T. and Linda Wright. "The Future of Selling: Emerging Paradigms for the Next Millennium?." Advances in Marketing: Theory, Practice and Education: Proceedings of the Annual Meeting of the Society for Marketing Advances. Terre Haute, IN: Society for Marketing Advances, 1999. 224-225.
Engelland, Brian T. "The Conduct of New Product Development Under Conditions of Organizational Decline." Enhancing Knowledge Development in Marketing, AMA Educators' Proceedings, Chicago, IN. Chicago, IL: American Marketing Association, 1999. 106-107.
Engelland, Brian T., Christopher Hopkins, and Kaushik Mitra. "Effects of Salesperson Attractiveness on Consumer Perceptions of Service Quality: A Conceptual Framework." Developments in Marketing Science, volume 21: The Proceedings of the Academy of Marketing Science National Conference, May 1998. Academy of Marketing Science, 1998. 442-447.
Engelland, Brian T., Christopher Hopkins, Letty Workman, and Mandeep Singh. "Service Quality and Repeat Usage: A Case of Rising Expectations." Marketing Management Associations Spring Conference Proceedings, March 1998, Chicago, IL. Marketing Management Association, 1998. 40-45.
Engelland, Brian T. "Testing Nomological Validity through Structural Equation Modeling: A Procedural Guideline and Demonstration." Marketing Advances in Theory, Practice and Education: Proceedings of the Annual Meeting of the Society for Marketing Advances. Radford, VA: Society for Marketing Advances, 1998. 246-247.
Engelland, Brian T., Michael Poletti, and Christopher D. Hopkins. "Market Orientation, Strategic Orientation, Organizational Innovativeness and Firm Performance: Insights Derived from the Nomological Net." Marketing Advances in Theory, Practice and Education: Proceedings of the Annual Meeting of the Society for Marketing Advances. Radford, VA: Society for Marketing Advances, 1998. 228-229.
Engelland, Brian T., Roger D. McMahon, and Stephen LeMay. "Defining Transformational Technologies and Their Impact Upon the Role and Activities of the Salesforce." Marketing Advances in Theory, Practice and Education: Proceedings of the Annual Meeting of the Society for Marketing Advances. Radford, VA: Society for Marketing Advances, 1998. 301-302.
Engelland, Brian T., William C. LaFief, and Christopher D. Hopkins. "Informational and Transformational Motivations for Outshopping: An Integrative Model." Marketing Advances in Theory, Practice and Education: Proceedings of the Annual Meeting of the Society for Marketing Advances. Radford, VA: Society for Marketing Advances, 1998. 12-13.
Engelland, Brian T. "Board Game Applications in the Classroom: International Marketing Strategy and Parker Brothers' Castle Risk Game." Marketing Management Associations 1998 Educators Conference Proceedings. Marketing Management Association, 1998. 63-64.
Engelland, Brian T. "Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits." Enriching Marketing Practice and Education: Proceedings of the Annual Meeting of the Southern Market Association, November 5-8, 1997, Atlanta, GA. The Society, 1997.