MSU Faculty Authors

Engelland, Brian T.

Professor and Head, Marketing/Quant Analysis/Bus Law
E-mail address: bengelland@cobilan.msstate.edu
Website: http://misweb.cbi.msstate.edu/~COBI/faculty/professor.shtml?bengelland

Articles


Barnes, Donald C., Brian T. Engelland, Curtis F. Matherne, William C. Martin, Craig P. Orgeron, J. Kirk Ring, Gregary R. Smith, and Zachary Williams. "Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency" College Student Journal 42.1 (2008): 199-213.
Poletti, Michael, Howard Ling, and Brian Engelland. "An Empirical Study of Launch Order Valuation Based on Stock Market Reaction" Marketing Management Journal 18.1 (2008): 1-13.
Lueg, Jason and Brian Engelland. "The Development and Administration of an In-House Knowledge Examination for Academic Program Assessment" Marketing Education Review 17.2 (2007): 15-25.
Engelland, Brian T., Jason Lueg, and Stevie Watson. "Great Marketers as Role Models: The Key Characteristics that Students Can Emulate" Journal for Advancement of Marketing Education 8 (2006): 70-78.
Tung, Wei Robert Moore, and Brian Engelland. "Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting" Marketing Management Journal 16.2 (2006): 94-106.
DeFrene, Debbie, Brian Engelland, Carol Lehman, and Rodney Pearson. "Changes in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign" Journal of Current Issues and Research 27.1 (2005): 65-77.
Engelland, Brian T. "Making Effective Use of Student Evaluations to Improve Teaching Performance" Journal for Advancement of Marketing Education 5.Winter (2004): 40-46.
Larson, Dee Ann, Brian Engelland, and Ron Taylor. "Information Search and Perceived Risk: Are There Differences for In-Home Versus In-Store Shoppers?" Marketing Management Journal 14.2 (2004): 36-42.
Alford, Bruce and Brian Engelland. "Measurement Validation in Marketing Reseach: A Review and Commentary" Journal of Business Research 57.2 (2004): 95-97.
Engelland, Brian and Collin Zirkle. "Selecting the Right School for Doctoral Study: A Five-Step Decision Process" Journal for Advancement of Marketing Education 3.1 (2003): 75-87.
Engelland, Brian T. and Ernst Bekkering. "Extending Quality Assessment of Marketing Education Beyond the Classroom: The Campus Computer Lab Scale" Journal for the Advancement of Marketing Education 2.1 (2002): 18-24.
Engelland, Brian T., Christopher Hopkins and Dee Ann Larson. "Market Mavenship as an Influencer of Service Quality Education" Journal of Marketing Theory and Practice 9.4 (2001): 15-26.
Engelland, Brian T. and Ty Abernathy. "The Effects of Frequency, Recency, and Academic Prowess as Moderators of Service Quality Evaluations for Collegiate Academic Advising" Marketing Management Journal 11.2 (2001): 97-107.
Engelland, Brian T. and Bruce Alford. "Delivering Distance Education via Interactive Television: Considerations in Faculty Preparation, Course Administration and Student Evaluation" Journal for Advancement of Marketing Education 1.1 (2001): 13-18.
Engelland, Brian T., Letty Workman, and Mandeep Singh. "Ensuring Service Quality for Campus Career Service Centers: A Modified SERVQUAL Scale" Journal of Marketing Education 22.3 (2000): 236-245.
Engelland, Brian T. and Bruce Alford. "Consumer Learning and the Creation of Primary Advantages for Followers" Journal of Business Strategies 17.2 (2000): 145-162.
Alford, Bruce and Brian Engelland. "Advertised Reference Price Effects on Consumer Price Estimates, Value Perception and Search Intention" Journal of Business Research 48.2 (2000): 93-100.
Engelland, Brian T. and John Summey. "An Extended Typology of Strategic Orientation and Its Linkages to Product Innovativeness" Journal of Marketing Management 9.2 (1999): 19-31.
Engelland, Brian T., Christopher Hopkins, Letty Workman, and Mandeep Singh. "Service Quality and Repeat Usage: A Case of Rising Expectations" Journal of Marketing Management 8.2 (1998): 1-6.
Drea, John T., Mandeep Singh, and Brian T. Engelland. "Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits" Marketing Education Review 7.2 (1997): 53-59.